G-Shock & Undefeated: the new watch

Last Friday August 16th Amsterdam Fashion TV attended the launch of the new watch by G-Shock x Undefeated. The event, organized by Joost Aartsen of PR agency Feestjes Met Korting, took place among the latest sneakers and streetwear at the Sneaker District on the Rozengracht in Amsterdam. Present at the event Casio’s Sales Manager Erik Velthoven and store owners Rutger van Schaik and Marc van Dodewaard.

Manufactured by Casio, the DW-6901UD-3ER watch is a collaboration between G-Shock and Undefeated in a project that in 30 years has resulted in just as many successful watches.

G-Shock x Undefeated DW-6901UD-3ER
Casio’s G-Shock x Undefeated DW-6901UD-3ER

Sport meets military in this urban watch, in army green with resin casing and matching nylon band featuring an embroidered logo patch with the tagline “Quality Athletic Goods”, the core philosophy of the brand.

The new model, the DW-6901UD-3ER, uses the classic DW-6900 silhouette as a template, has the legendary shock resist structure, is water proof up to 200 metres and has a multi-function alarm with flash alert and EL backlight.

G-Shock x Undefeated. DW-6901UD-3ER

Resistant and long-lasting, young and informal, the Casio G-Shock x Undefeated DW-6901UD-3ER is a limited edition watch, released in the Netherlands only. At 119 euros, for the next two weeks is will be sold exclusively at Sneaker District. If you want to have it you need to fast!

During the launch, DJ and producer Quentin van Honk got everybody in the party mood with his music, the soundtrack to a free-styling battle. The winner? Stay tuned on Amsterdam Fashion TV and you’ll find out: we got everything on video!

DJ and producer Quentin van Honk at Sneaker District
DJ and producer Quentin van Honk at Sneaker District

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