Benetton opens gallery pop-up store in SoHo (NY)

The collection and exhibits are inspired by 12 hues that pop against the walls of what was once a garage space at 135 Crosby Street. The brand transformed a 2,200 square-foot former garage space attached to a BP gas station with an innovative art/design installation, including highlights from the Fall-Winter 2012 collection. The space fuses art and commerce through the creative lens of the brand’s colorful, fashion knitwear. The store opening September 6 and will have its doors open till December 2012.

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