Pitti W gets a new look interpreting cutting edge styles

The 13th edition of PITTI W presents a new look for the Pitti Immagine project dedicated to previews, capsule collections and special concepts in women’s fashions. Since last June, Pitti W has been at the Fortezza da Basso and now we are revolutionizing the layout and presenting a new breakdown of our merchandise categories, but the stars are always exclusive groupings of international brands showcasing previews of edgy and innovative collections for the 2014/2015 fall-winter season. The place is the Arena Strozzi which is strategically located among the sections featuring the most cutting edge styles at Pitti Uomo – L’Altro Uomo, Touch! and Futuro Maschile. Pitti W offers a unique interpretation of the wardrobe for today’s woman, blending perfectly with the fashion district presentations at Pitti Uomo.

“Over the years”, says Agostino Poletto, deputy general manager of Pitti Immagine, “Pitti W has made a name for itself as the key women’s fashion platform where to present preview showings, capsule collections, installations and special projects at the beginning of the season. Now, starting with this edition, it is making another decisive decision: after having moved to the Fortezza da Basso, and specifically the Arena Strozzi amidst the Pitti Uomo sections that feature the most cutting edge styles, Pitti W is redefining itself and getting closer to the stylistic concepts of Futuro Maschile, Touch! and L’Altro Uomo. This step has already met with approval from our exhibitors: the new, increasingly international Pitti W is putting the spotlights on research, scouting and, of course, the product, to present an offer that complements and is complemented by women’s collections featured in other sections of the fair. The Pitti W selection is increasingly sophisticated and projected towards the future; it is conceived for high-end boutiques and department stores and will be presented in a setting that has been entirely revamped by Ilaria Marelli’s creative talents”.

Agostino Poletto - G.M. Pitti
Agostino Poletto – G.M. Pitti Immagine

BARBARA CASASOLA, Guest Designer at Pitti W no. 13

BARBARA CASASOLA, the young Brazilian born designer who is now based in London will be the Guest Designer at the next edition of Pitti W. Already admired by the trade for couture, yet minimalist, Barbara Casasola will stage a special event for Florence and Pitti W.

Barbara Casasola
Barbara Casasola
LA PETITE ROBE, Pitti Special Event

LA PETITE ROBE di Chiara Boni, one of the iconic names in Made in Italy will be the Pitti Special Event. The Florentine designer will present her new women’s collection at a fashion show held in a strategic location near the Fortezza da Basso and will be showing a selection of her creations at Pitti W

Chiara Boni
Chiara Boni


Guest Nation Ukraine collections at Pitti W

In cooperation with MERCEDES BENZ KIEV FASHION DAYS, the Guest Nation at Pitti Uomo 85 and Pitti W 13 will be Ukraine, a country that has recently distinguished itself as one of the most interesting places in fashion research today. It is a country that is capable of combining a strong and capable industrial organization with a true culture of contemporary design. A special setting inside Pitti W will showcase collections by Anna K, Anna October, Ksenia Schnaider, Omelya Atelier, Paskal and Yasya Minochkina.


Alternative Set at Pitti W: installations and special participants

Lots of vendors have asked to participate in Alternative Set, the program of temporary events and installations at the Fortezza da Basso staged by a select number of research-designers and young talents among the labels showing at Pitti W.

The brands at this edition of PITTI W include:

Alejandro Ingelmo, Alto Milano, Aristide, Beayukmui, Blui, Bonfanti, Claudia Gamba for Muuse, Dansko, D-Side, Designinverso, Eleven Elfs, En/Suite Camerucci, Es’ givien, Flogg, Frends, Giosa Milano, Hipanema, Jeffrey Campbell, La Petite Robe di Chiara Boni, Leghilà, Louise Koerner for Muuse, Melis Yildiz, Mou, Odd Molly, Ortys Maison Milano, Pink Memories, PoP.ArT.Studio, See Me, Selezione, Tilde Bay Kristoffersen for Muuse, Violeta Nevenova, Zoe Lee. 



Pitti W is an event produced with the patronage of the City of Florence











#PittiW #PW13



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