ROCK ME PITTI, the January theme

How much music is there in fashion? And how much fashion is there in music? “With ROCK ME PITTI, the theme for Pitti Uomo 85”, says Agostino Poletto, deputy general manager of Pitti Immagine, “Pitti is dropping a virtual coin into a sparkling global jukebox that produces sounds, words and images, entertainment and emotions, business and creativity. To do with music what we always do with fashion: choose the best, the newest, the most interesting and reinterpret with our unique style to offer our visitors a dimension of pleasure and entertainment”. During Pitti Uomo, the entire fair, from the pavilions to the individual stands to the Forecourt of the Fortezza da Basso will be enlivened by performances and installations, images and cult objects related to the world of music, to the echoes of a new sound, presenting the myriad spirits of international men’s fashions – a song that Pitti Uomo sings so well. Project designed by Oliviero Baldini.         During the days spanning the end of 2013 and the start of 2014, La Rinascente in Florence will dedicate to Rock Me Pitti the special project Watch The Music, Listen to Design: seven display windows created by seven promising young Italian designers and dedicated to music, a project curated by Sergio Colantuoni.

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