“Life is a Beautiful Sport” by Lacoste

Lacoste’s “The Big Leap” is the epic illustration of the new Lacoste campaign “Life is a Beautiful Sport”. Starring Paul Hamy and Anna Brewster, created by BETC and directed by Seb Edwards.

Watch the commercial video released in the France.


“Whether in sports or in everyday life, Lacoste has written its history as a quest for authenticity, performance and elegance. Each piece is designed to make men and women feel free in body and mind. It’s this vision of optimism and courage that is embodied in this campaign,” explains the brand.



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