Amsterdam Fashion Tv @ Fashion Frames in Florence

Amsterdam Fashion Tv was the official media partner of Fashion Frames, event organized by our PR Cristina Egger. The visitors were very surprised when, inside the oldest and fancy room, they found a Florentine’s Ping Pong Team (Series A) performance.


Between a match and the other, the runway was started. The first fashion designer who showed his creations was Marco Maisto, who presented his last collection HYBRID. An hybrid collection between “natural and artificial”.


The second designer presented was Sonia Lupo and her dream wedding dresses. Her collections characterized by slipping, refined lines, and soft particular and surprising fabrics.


The event continued with Karmaloog brand. The atmosphere changed for more urban style. Their collection is handmade and the designers used the best materials and may bear the designation limited-edition.


The last but not the least: Es’Givien, the italian brand founded by 3 sisters from Verona. Their minimal chic collection is made by new knitting tecniques, experiments in cut and construction.


All our senses were involved: hearing with the music of Djset, smell and taste with Vignavecchia wine, and the refined crushed “atelier” of Giacomo Menici “NINE” and touch during our discovery of the others guest designers of the event.

Duccio Venturi launched his first own collection of shoes, under the name “Duccio Venturi Bottier”, in 2011. During the event we had the honor to wear his sophisticated shoes. The collection combines aesthetic and technical ability, defining him-self “Bottier” rather than Designer.


Clemsa is the bags collection by Sabrina Clementi. She presented her “textile craft”, the collection mixes fashion accessories and objects of interior design that synthesize in one soul handicraft and love for tissues. 


MY7WAYS is a Dutch brand inspired and guided by the magic number 7. They show us their product lines, available in 7 different themes: each in a color of the rainbow. The whole graphics line designed shows the extreme care taken with the quality and refinement of materials and finishing chosen.


The Fashion Frames is not focus just in fashion but the art also was the protagonist of a special night with the art installation of Cristiano Petrucci. The artist presented his sculptures made from thousands of ping pong balls that light up with LED lights.


Stay tuned to watch our interviews during the Fashion Frames event. Soon on our channel!

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