Emilio Pucci unveils the making-of ‘Monumental Pucci’

An exclusive video unveils the making-of ‘Monumental Pucci’, the exclusive art installation realized by Pitti Immagine for Emilio Pucci in occasion of Firenze  |  Hometown  of  Fashion.

The Baptistery of Piazza San Giovanni is “dressed” with the iconic Battistero sketch from the Italian Fashion House, covering the entire building with its beautiful colours and graphics.

Designed  by  Emilio  Pucci  in  1957,  the  Battistero  scarf  interprets  an  aerial  view  of  the monument. A new interpretation of the archive print to celebrate Florence, the hometown of the Marquise and a constant inspiration for the Maison.

With the special contribution of:

Pitti Immagine Uomo
Comune di Firenze
Ministero dello Sviluppo Economico
Centro di Firenze per la Moda Italiana
Opera di Santa Maria del Fiore
Agenzia Ice

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