Miranda Kerr Uses Her Momentum To Unveil The New 7 For All Mankind Campaign

Hours after she reportedly caused a big scandalous conflict between two superstar celebrities, the lingerie angel Miranda Kerr made the headlines again. Putting all the drama aside, the former face of Victoria’s Secret unveils the images of her new campaign for 7 For All Mankind’s Autumn Winter 2014. And unlike the celebrity fight, this is what we really want to talk about.


Somewhat reminiscent of Calvin Klein’s Kate Moss – maybe because of the tasteful black and white photography – the “#7Obsessions campaign shows woman’s passion for her jeans. As explained in the official campaign’s press release, “#7Obsessions exposes the dark secrets within a relationship and new things to obsess about; from indie musicians to new blogs to the new 1984 boyfriend jean.”

Seeing Miranda roll in her bed topless, wearing nothing but a pair of 7 For All Mankind, you get to truly understand the meaning of “second skin jeans”. ‘I love them,’ the model said. ‘I love the way they fit. They feel so good.’

According to the vice president of brand’s marketing department, Andy Griffiths, Kerr has also showed her talent helping with the concept of the campaign itself. “Miranda was involved from the very beginning as we conceptualized #7Obsessions,” she said in the statementt. “Her creativity and input was inspiring and her efforts have continued throughout the editing process. She was involved to the very end.”


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