On May 16th Graziella Ferraro, Aljohara Alsulaiman, and the PR of Dubai Fashion TV were invited to the preview of AAVVA ATELIER introducing and launching their Ramadan collection, which took place in the Galleries Lafayette at Dubai Mall.
The collection was everything you need to know about Ramadan, and since Ramadan is just 10 days away, the collection met perfectly the vision of an Arabian woman, and what I loved about it, there was a different variety of designs not just your typical Ramadan kaftan. It’s playful, its elegant and stylish yet sophisticated. The clothes reflected the holy month spirit and it was presented in a very “creative” way, from the designs to the materials, lace dress, chiffon, and even pants to bright up your daily outfit in Ramadan.
Arab women have certain clothes rituals during Ramadan, since it’s the holy month and it’s all about feeding your soul and connecting with yourself, they love to wear something that keep them comfortable. AAVVA collection are introducing this concept to the UAE and Arab world, comfortable to wear, simple to the eye and got an artistic touch.
“With our belief that fashion is beyond outfit, we always create with art, our perception and of course the on-going trends. We go from Color blocks to the glorious sun shining on Dubai skyline and all the way to subtle fabrics – we think creativity and art inspiring from all around us.
– Brazilian designer, Vincenzo Visciglia
The event themed in an arabesque atmosphere, the talented designers wanted to have the Arabic spirit in the event, there was the Hennah woman which she did the Hennah to the guests and live “Awaad “played some Arabic music. AAVVA is a Lebanese and Brazilian contemporary fashion brand founded by Vincenzo Visciglia and Ahmad Ammar. Offering affordable couture and free-spirited luxury fashion to a growing base of modern-minded consumers in UAE and worldwide. AAVVA is available at Galeries Lafayette in Dubai Mall, Le BHV Marais in City Walk and at the AAVVA Atelier in Dubai Design District.