More than 150 emerging designers presented in Maastricht at FASHION MAKES SENSE, 9th edition of FASHIONCLASH Festival

FASHIONCLASH 2017 - 2017Photo Team Peter Stigter

29 June – 2 July 2017 | Maastricht

The unique four-day fashion festival FASHIONCLASH fulfilled to exceed all expectations with unique work from more than 150 young designers and artists from all over the world including countries such as Italy, Spain, China, Switzerland, The Netherlands, France, Poland, Portugal, Serbia, Uruguay, Australia, United Kingdom and Belgium.  An international audience was treated with extraordinary fashion shows, crossover theatre and dance performance, the Clash Project and the Fashion Makes Sense LAB especially composed for this edition. This LAB included expositions, a designer market, workshops and fashion talks. Moreover, the long expected opening of the new incubator, the Forza Fashion House Maastricht was a part of this year’s edition.

FASHIONCLASH Festival provided a unique opportunity to stimulate your senses, to get inspired by the world of fashion, to meet new upcoming international fashion talents and obviously to enjoy the fashion city of Maastricht.

Take a look at for images and impressions.

Opening Forza Fashion House The opening program took place at the brand new FASHIONCLASH project, the Forza Fashion House Maastricht in the LAB Building/Het Radium, the breeding ground for creative, cultural and entrepreneurial Maastricht. Apart from a work studio, a collective meeting spot, a multifunctional event space and a showroom, the lab will end up being the official FASHIONCLASH office.  Under supervision of theatre maker Joost Howard and Nina Willems, a theatrical night was presented with crossover performances established and executed by young talents in Maastricht Academy of Fine Arts & Design (MAFAD) and The Maastricht Academy of Performing Arts. The entire evening was dedicated to the clash between disciplines in relation to ‘Senses’. In short, the start of FASHIONCLASH Festival 2017!

Fashion Shows, Performances & Awards Fashion Shows

The Fashion show program is the opportunity to embrace the collections of international emerging fashion talent. FASHIONCLASH Festival offers a stage for designers from the entire world including talents such as WUETRICHFUERST from Switzerland, DARIA D’AMBROSIO from Italy, Chain from Argentina, João Oliveira from Portugal, NENUKKO from Poland, L’EGSQÈRE from Spain, NEO Design from Serbia, Zarvich from Uruguay, STEVENVANDERYT from the Netherlands, and many more.  The winner of FASHIONCLASH Festival 2016, Alessandro Trincone wowed the audience again with his new collection.
Friday evening (June 30) included the MAFAD Show 2017 that featured 4 graduation collections from the fashion students of MAFAD (Maastricht Academy of Fine Arts & Design).


FASHIONCLASH is known for exciting crossover theatres, dance and music. This year there are diverse performances like a theatre performance by Lotte Milder, a special presentation of artist duo Les Deux Garçons, break dance performances by collaborarion trio Bluedenîmes x Minou Lejeune x Tyson Ernste and a breathtaking dance performance by the MAFAD Graduate Johanna Hehemeyer-Cürten.

Clash Project #9

Ever since the first edition of the festival, the Clash project has been presented. During this project ten non-fashion designers are challenged to create an artwork and exhibit it to the audience at the catwalk. Participants are designers like Aina Seerden, filmmaker Daniel van Hauten, artist Amy Whittle and designers Mandy Roos and Victoria Ledig. Explore this special dynamic between fashion and art and admire their avant-garde creations on Saturday evening.

Winners of the FASHIONCLASH Festival Talent Awards

Saturday night was closed with the award ceremony. The main price went to Polimoda alumni Federico Cina from Italy who impressed with his menswear collectioin. FASHIONCLASH Festival 2017 Talant Award (1.500 jury price award): Federico Cina Chapeau Magazine Talent Award: Johanna Hehemeyer-Cürten (MAFAD graduate) KALTBLUT Magazine Award 2017: Ebby Port RADIKAL FASHION FILM AWARD 2017 by Pascal Baillien: Maarten van Mulken Magazine’s ONE TO WATCH 2017 Award: L’EGSQÈRE, Ysabel Cloherty, Federico Cina.

Fashion Makes Sense LAB

The Fashion Makes Sense LAB was especially designed and curated for this edition containing an exposition, designer market, performances, films, workshops and fashion talks. In relationship to the central theme ‘Fashion Makes Sense’ a curated selection of work will be exposed. Here you can explore the extraordinary installations and presentations of Pleun van Dijk, Floriane Misslin, Olle Lundin, M.A.F. van der Vloed, Jo Cope, Djeli, Sensewear and Daan Couzijn. Furthermore there was a live sewing studio by slowFASHIONfast from Bosnia and Herzegovina, presentation and workshop from TextileLab Amsterdam and interactive performance by Mami Izumi, Iris Woutera and the dance performance by LAGOM by MIJ x Mila Halizova. The designer market offered a unique experience where one can meet new designers and obtain one of a kind clothing, jewellery and accessories by LUDUS, LOV-S, Nous Avons, Soolista, Joelle Boers, JEN MM DSGN and many more. Sunday 2 July was dedicated to dialogues and encounters; the Fashion Talks. Moderated by Saskia van Stein, artistic director at Bureau Europa, a stage was given to a several festival participants and professionals such as Carolyn Mair and Roosmarie Ruigrok (Clean&Unique) to engage in the discussion. Here the audience, designers and more debating about the festival’s theme: (Does) Fashion Makes Sense.

Other Events & Guided Tours

During FASHIONCLASH, SAM-Decorfabriek was not the only active space. Ebby Port presented her newest collection on Saturday 1 July at the Van Eyck Academy. Here the audience could also discover the work of Van Eyck Academy’s participant Rosanne van Wijk. Marres, Centre for Contemporary Culture featured the ‘Future Petroleum’ performance by Annika Kappner. The authentic Thiessen Wijnkoopers served as a stage where young design students from MAFAD exhibited their work.

Theme: Fashion Makes Sense

We live in a rapidly changing world where progress is accompanied by environmental pollution and ethical issues. The fashion world is a mighty billion industry, and like no other is able to create an illusion and seduce us humans and excite our senses. Today’s fashion industry is a reflection of society with a strong focus on aesthetics. Our society approaches fashion as a purely visual phenomenon and doesn’t always see the nature of the interaction with the body (of the wearer), despite the fact that fashion is the most intimate form of art, as it is literally worn “on the body”! As a second skin, clothing also enables us to express ourselves and helps us make sense of the world.

How can we use fashion to truly connect with our body instead of being just a simple aesthetic of symbolic phenomenon? How can we (re)connect with ourselves and the world through fashion? How can fashion (designer & industry) nowadays truly connect with the body and human-being?
With ‘Sense’ FASHIONCLASH puts the focus on the senses and the sensory experience of fashion in a world that dominate the visual sensations. With ‘Fashion Makes Sense’ we want to examine the relationship between fashion and the human body. Fashion as a means to connect yourself to the world and to enrich a bodily experience. The playful double meaning of ‘Fashion Makes Sense’ also aims at stimulating designers, the industry and the public to think about the state of fashion industry. What is the importance and role of fashion in our society and how can fashion contribute to a better world and well-being?
Using the question “How Does Fashion Make Sense?” FASHIONCLASH wants to engage in a dialogue with the public (consumer-designer-industry-education), because we believe that no change will be possible without interacting with the public.


FASHIONCLASH Festival (FCF) is an initiative of the FASHIONCLASH Foundation and its artistic and managing directors Branko Popovic, Laurens Hamacher and Nawie Kuiper. FCF is an inspiring, international and interdisciplinary fashion festival that takes place in Maastricht (the Netherlands), that shows the art of fashion in the broadest sense of the word. The festival aims to provide a fertile platform where a new generation of designers and artists from various disciplines get the opportunity to present their work to a broad and diverse audience, (inter)national press and industry leaders.
With themes, such as ‘Age/Art of Aging’ (FCF 2014), ‘Gender’ (FCF 2015), ‘Heritage’ (FCF 2016) and now ‘Fashion Makes Sense’ (FCF 2017) FASHIONCLASH creates narratives that rise above the superficial definition of the word ‘Fashion’.
Since the first edition in 2009 more than 1,000 talents from 50 different countries and 6 continents have joined FASHIONCLASH Festival and were given the opportunity to show their talent and work. Some of their careers really took off from there!


FASHIONCLASH is an innovative, interdisciplinary development platform and international fashion network that focusses on supporting a new generation of designers and artists. Main goals is to connect talent, knowledge, creativity and entrepreneurship and to challenge the (fashion) world. Over the past ten years FASHIONCLASH has grown from a single project into an influential fashion statement by developing and organizing projects such as the annual
‘FASHIONCLASH Festival’ in Maastricht.  FASHIONCLASH strongly believes that the art of fashion can stimulate critical debate about controversial issues in our society. By researching and questioning ‘fashion’ we learn to understand the psychology of human behaviour and its role in undermining stereotypes. The central question being asked, “How can we develop the fashion industry to improve well-being and equality?”.
Besides the festival FASHIONCLASH platform develops various cross-over projects with other disciplines and also presents master classes, workshops and social design projects.  In addition to Maastricht and The Netherlands, FASHIONCLASH has also collaborated in Brazil, China, Poland, Portugal, Mauritius, Germany, Belgium, France, Malta, UK, Ireland and South Africa.


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