American Eagle Outfitters debuts its new back-to-school season with an inspiring cast and innovative denim. The New American Jean, a collection of denim including new fits, washes and fabrications, is made to move without compromising design. As a recognized leading denim destination, the American Eagle Outfitters’ back-to-school collection marks its largest denim offering yet, with a range of multiple fits for women and men.





Handpicked for their ability to break stereotypes and credibility in their multi-hyphenated careers, the new season  features a new cast from varied industries and backgrounds, including the hijab wearing model, Halima Aden, professional basketball player-artist, Brandon Ingram model-actress-vlogger, Amanda Steelechampion bull rider-model, Bonner Bolton model-body positive activist, Iskra Lawrence and rapper-actor, Joey Bada$$Shown in unretouched, motivational imagery and video, the campaign captures the cast alongside a backdrop representing their particular style, passion and personality, showing how they kick it in The New American Jean.





Each cast member adds their own personal style to the 2017 back-to-school collection and the brand’s advanced denim –The New American Jean. The updated jean collection, which sets new standards in style, fit, comfort and wash, is made for this generation and how they move and create. New fits and styles for the season include the best-selling jegging, new embroidered and tasseled finishes as well as the brand’s interpretation of the Tom Girl  for women. For men, the brand debuts extended black denim, slimmer fits and an expanded assortment of its popular flex denim.



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