Pepe Jeans Spring/Summer 2018 Campagne: ”Made to Create”

Spring / Summer 2018 Campaign: ” Made to Create ”
Take that paintbrush with it! For this Spring / Summer 2018 collection the theme is formed by artistic creativity. This theme has been brought to life by a campaign starring Stella Maxwell and Pepe Barosso Silva, photographed by Emma Summerton. “Made To Create, welcome to The Art House.”

The style of fashion influencers of today merge with the artistic community. Their identity is the result of boundless inspiration, exchanged through culture and creativity and looking to the past for the new. This collection is an ode to these groups, the artist, the studio, the performance and the exhibition. The four collection catagories; essentials, bohemian, street-style and preppy rock on the fashion line, are accompanied and represented in the campaign by the four aforementioned characters. It is time to create.
The campaign was created in Spring Studios, the images represent social media superstar Maxwell in the studio with Barroso Silva. The campaign will be partly characterized by a series of short films.



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