Create Yours Forever or CYF, the new personalizable jewelery brand will be brought under the wings of DutchJewelz from the well-known Dutch jewelery brand Piccolo. A whole new challenge is mainly in the latest techniques for both the design of the jewelry as the production, the marketing & the communication. CYF stands for the design of personalized jewelry, which means that every piece of jewelry can be seen directly through our website in a specially developed converter and is manufactured individually using 3D techniques.
There is an incredibly diverse range available, entirely designed for the time of today, which can be purchased at the jeweler’s (offline) or via the website (online). Create Yours thinks the combination of online and offline sales is very important. The beauty of this concept is that the collection can be seen at the jeweler and can be ordered directly from there using a tablet. Because the consumer wants to be helped by people with expertise and service that only a jeweler can offer. The consumer can experience the experience of the brand better in the store and the product is tangible. On the other hand, the consumer experiences convenience through the website by looking at the complete range at any time of the day, and can design and order the jewelery directly from there.
The personalization is mainly reflected in the material, the design, the chain type, the length of the chain, the different types of stones and the engraving that every consumer can personally enter, which can be seen directly in the specially developed 3D converter. The website is built up in various parts that the consumer is easily guided through. By following these steps, the consumer designs his / her own personal product. Every choice that the consumer enters on the website is immediately made visible on the jewel that is displayed in 3D in the converter. ‘What you see, is what you get’ is the most important motto for us. Throughout this ordering process, the consumer gets exactly the feeling we want to give them, they become the designers of their own jewelery. How beautiful is that?
