I PLAY_ the new Sportswear

International DNA for I PLAY, the Cavaniglia Pavilion project created to show the mentality that has pushed the boundaries of today’s sportswear. Cast in the starring role is a crossover style that creatively infuses urban life with authentic high-tech sportswear. Brands include: 66°North, Asfvlt, Beams, Clae, Diadora, Eastpak, Element, Ennerre, Herschel Supply Co., Hymn, Karhu, Lavenham, Les (Art)ists, Lyle & Scott, Makia, Moon Boot, Novesta, Outhere, Peak Performance, Pony, Rains, Rivieras, Sun68, Teva Original, Tretorn, Veja Fair Trade.

The Voice of The Street

Yrban Panorama gives voice to the brash style of the metropolis. Denim lives with its infinite interpretations. It’s a venue open to anyone with a thirst for freedom, a blend of biker inspiration and ethnic influences. The code word is overlapping and mixing shapes, materials and styles. Brands include: Anerkjendt, Eleven Paris, Elvine, Fila, George Gina & Lucy, Hype, Ice Play, Kangol, Neuw, Norton Clothing, Philippe Model, Rucoline, Vagabond Shoemakers.

Young, Smart, Connected

Youth culture 2.0 is exhibited at the Lyceum. New expressions of urban culture as they relate to technology, music, art and design find fertile ground in My Factory and offer up some of the most dynamic creative laboratories in the urban and sportswear segments. Brands include: +351, 19LXXIX, 24bottles, 47, Brava Fabrics, Bricktown World Chimborazo, Jimbag, Lefugu, Marnie, Nalho, Nowa, Parental Advisory, Sort of Looser, Town, Tpatch, Waiting For The Sun, Walkers Appeal.

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