Maurice Lacroix chose Paris Fashion Week to confirm its partnership with instinctive fashion designer Adeline Ziliox.
Characterful, independent, determined, free and definitively urban… It was easy for Maurice Lacroix to identify the strong features that connect its timepieces to the world of Adeline Ziliox.
FASHION AND WATCHMAKING, ETERNAL COUTURE
“We were fascinated by the know-how and minute detail demonstrated by Adeline in every piece from her collections. Her contemporary and urban vision of fashion corresponds to our idea of watchmaking. The AIKON Automatic 35 mm watch is full of character. We needed to team up with a woman who had equal amounts of her own!” exclaims Stéphane Waser, Managing Director of Maurice Lacroix.
Precision craftsmanship, exceptional patience, avant-garde daring in all pieces, and the desire to equip the modern woman with the tools she needs for her everyday life are some of the features closely connecting the worlds of the French designer and Maurice Lacroix.
This vision of women can naturally be found in the very first collection of AIKON Automatic 35 mm watches to be entirely designed for modern women: sophisticated and assertive watches in four different aesthetics to suit everyone’s tastes. One piece certainly didn’t go unnoticed on the wrists of the designer’s models at her exclusive couture show for Maurice Lacroix at the Maison de l’Alsace on 5th July. In front of an audience of members of the press, influencers and clients of the brand, the Parisian house’s daring yet timeless looks paired perfectly with the new creations by Maurice Lacroix: “I was immediately won over by the graphic design of the watches, which directly mirrors my creations. I really appreciated the materials used, such as the mother-of-pearl with its magnificent reflections!” explains the stylist.
ADELINE ZILIOX, A LIBERATED WOMAN
The French stylist’s career started off with a bang as soon as she finished her studies, where she was top of her class and the favourite of iconic brand Martin Margiela. Ever since, season after season, she has reworked the female figure through her couture and luxury ready-to-wear collections. Her signature? Clothing considered down to the slightest detail, structured cuts, and blends of unexpec- ted materials. Her latest collection presented alongside Maurice Lacroix also conveys an eco-friendly concept of fashion. Through her creations, the now friend of the brand Adeline Ziliox conveys an image of high-end fashion, unique pieces or limited editions designed in her French workshops. The Adeline Ziliox brand has already won over many major international celebrities and media figures.
The watch manufacture is extremely proud to share its vision of the modern, conquering urban woman with the stylist and her fashion house, and is already looking forward to future fruitful collaborations.