Beach Getaway

This year, many people are looking more to nature, especially the seaside, for calmness and inspiration. Maybe because in challenging times like these, people tend to focus more inwards, and a beach setting could be a perfect place for sensing freedom.


This summer IFN Amsterdam Fashion TV is presenting an editorial “Beach Getaway” inspired by the energy of the seaside and its freedom.

This photoshoot was made to channel effortless feel with a refined sense of ease. It features a relatively natural color palette which was chosen to convey its peacefulness. Studies have shown that different colors often produce different psychological, emotional, and physical effects. Ocean blue is associated with a boost of creativity. It is associated with feelings of calm and peace, staring at the ocean actually changes our brain waves’ frequency and puts us into a mild meditative state.

Colors like white or beige nude are not only calming but also always trendy and can be worn at all seasons and times. For example, beige symbolizes simplicity and comfort. It is a neutral, relaxing, and calming color and has some of the same pureness and softness of the color white, but with a warmer tone. Also, this color sets a relaxed tone of understated elegance.

While the times are quite challenging people still need to prioritize getting outdoors and connecting with nature which will help us stay mentally fit. And the beach can often be such a peaceful place for recharging your body and soul.

Remember, an ocean breeze puts a mind at ease.

CREATIVE TEAM:
Creative direction/ production coordinator: Marija Vasileviciute
https://www.instagram.com/marija_vas/?hl=en
Photographer/editor: Aistis Rokas https://www.instagram.com/aistisrokas/?hl=en
Model: Brigita Gaizauskaite https://www.instagram.com/brigitagai/?hl=en
Make up: Jelena Adomauskaite https://www.instagram.com/mua_jelenaa/?hl=en
Stylist: Ernesta Venckute https://www.instagram.com/ernesta.venckute/?hl=en

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