ALTAROMA takes part in Milan Fashion Week


An incubator of ideas, designers, new talents that reconfirms its mission and makes the city of Rome as a cradle of a new generation of Fashion. A long scouting work that the Roman company has been working on for years to support Made in Italy, and which gathers its fruits with the participation of Altaroma within the Milan Fashion Week, with over 20 designers, involved between White Show, Vogue Talents and the previews of the Milan Fashion Week.

Altaroma and White Milano continue their partnership, with eight designers who made their debut in Rome selected for the event in Milan. Annagiulia Firenze, BGBL – Bouncing Bags, Casa Preti, Caterina Moro, CDC_Studio, Kinda 3D Swimwear, My Chalom, Zerobarracento will present their latest collections in the Tortona Fashion District from 23 to 26 September.

The designers of Who is on Next? are also returning, the project promoted by Altaroma and created in collaboration with Vogue Italia, which will see the finalists of the latest edition on the Vogue Talents platform. They are Alessandro Vigilante, ATXV, CTRL+Z, Gentile Catone, Italian Family, Kidsofbrokenfuture, Marcello Pipitone, Simon Cracker for the ready-to-wear category; and ID.Eight, Niccolò Pasqualetti, Piferi e Marco Trevisan for accessories.

According to Altaroma General Manager Adriano Franchi, “Altaroma – together with the city of Rome as a whole – has established itself as the cradle of the new generations of fashion, as an incubator and promoter of new talents, and as an integral part of the Italian fashion system together with Florence and Milan. Confidence, synergies and networking are the keywords behind the current recovery. They will make the actions that the government is planning to support the fashion industry more solid and effective.”

It is precisely in a spirit of collaboration that the partnership with Milan is increasingly becoming an opportunity for the emerging brands launched by Altaroma to reach new players. This will strengthen Altaroma’s mission to support Italian designers, craftsmen and fashion entrepreneurs around the world.

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