Nuna Lie does not stop, the leading brand of Italian fast-fashion, which believes and invests in retail by inaugurating nine boutiques throughout Italy: from Catania to Bolzano, they can go to Rome for the brand that has over one hundred single-brand stores throughout Italy and which thus confirms its dynamic spirit, promoting messages of optimism and continuous commitment.
“Already starting last year we realized that after the boom in online sales, close dialogue with retail was necessary and was proving inevitable – explains Berniero Scarpa, CEO of Nuna Lie – for this reason these new openings represent not only the possibility to be even more widespread on the national territory, but an opportunity to continue making a system out of our attitude. Nuna Lie is advanced training, it is a sales force, it is a direct and constant relationship with our consumers and every day is an opportunity to always improve “.
For over fifteen years in the fashion market, Nuna Lie is a dynamic label, with collections in constant renewal that offer quality products at competitive prices. The brand is aimed at women by creating lines capable of highlighting their personality and natural beauty, offering cuts and models that are always in step with the trends of the moment and, at the same time, with great comfort and wearability. The concept of the new stores is designed precisely to highlight this versatile and constantly updated identity, able to meet the tastes of a transversal female target. Nuna Lie stores are modern and sober, but at the same time very feminine. A harmonious palette of soft and rosy shades, combined with elegant wood finishes, characterizes the environment. The design challenge lies in achieving the delicate balance that makes Nuna Lie stores relaxed and glamorous, accessible and ambitious.