March 8, 2022 the world’s first abaya NFT collection in the UAE designed by Ilja Visser is launched. The NFT collection includes 50 unique abayas, that represent a landmark moment in digital-exclusive couture for Arab fashion. The unique abaya NFT is traceable, tradeable, wearable, and a collectible piece of modest digital fashion. 

The collection is designed to seek to empower women worldwide by featuring entirely unique runway items dedicated to Arab fashion. Encouraging women to be unapologetic, strong and comfortable in their own beauty, these exclusive NFTs embody the pinnacle of women’s high-end fashion. NFTs are going to become integrated into nearly all aspects of our lives, offering businesses opportunities to grow and expand beyond stores social media platforms.  

Quote Ilja Visser 

“In the metaverse,where creative aspects are limitless, I consider bringing both physical and metaphysical aspects together in a feminine, nonchalant undertone. With the results of this ‘urban cool’ abaya collection, I bring creativity to another level. I consider it an honor to project my creative vision on such a historical garment and to bring this vision into the digital world”. 



Dubai Global Connect

About Ilja Visser 

Dutch-born designer Ilja Visser first launched her namesake couture collection in 2005. International recognition came after Ilja Visser showed her collection at Amsterdam Fashion Week. Ilja Visser made her official debut in the highest fashion league when she got invited by the Fédération Française de la Couture in Paris to present her Fall-Winter 15/16 couture collection INGENIUM EXISTERE on their official haute couture calendar. World-famous people bought her couture: Lady Gaga, Kourtney Kardashian, Avril Lavigne, Alicia Keys and Janet Jackson. 

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