New Shazam fashion app

Shazam creates fashion ID app!


If you’ve ever fallen in love with a piece of clothing and had trouble tracking it down, new technology being developed by the brains behind music identifying app, Shazam, could be the answer to your prayers.


What’s more, according to Shazam CEO, Andrew Fisher, the new fashion app isn’t far away. ‘We have the ability to identify the product in a TV show so that when somebody Shazams it, they could find out where a presenter’s dress is from in one click,’ Fisher told the Guardian.

The app has also been part of several high profile TV collaborations, most recently during the BRIT Awards ceremony, when users of the app were given special behind-the-scenes access and links to engage directly on Twitter and Facebook.


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