The collection is inspired by the British Union Jack and bulldogs and these icons will be seen in all PUMA products. For starters this MINI by PUMA products will be launched in September 2012. “In PUMA we have found an ideal partner that shares our enthusiasm for a sporty, urban look and lifestyle, has a worldwide presence and, like MINI, appeals to young, open-minded target groups”, says Dr Thomas Goerdt, Director Lifestyle Collections at the BMW Group.
